Understanding how
people shop online.
We run small research studies to learn how people discover products, explore brands and decide what information they trust.
PM Research is an internal consumer research team. Our studies help the commissioning business understand and improve the shopping experience.
What a session involves
An individual conversation about your impressions and usual shopping or research habits. Depending on the study, you may be asked to view an advert, visit a product page and explain what you think or find.
Sessions are arranged through the research platform. The session length, incentive and any recording requirements are explained before you agree to participate.
Your experience matters
We want honest reactions, including criticism. You do not need to buy anything, recommend a product or give positive feedback.
Participation is voluntary. You can ask questions, skip a question or end the interview. Recording starts only after your consent is confirmed.